Romy Elisabeth
Edits every piece before it publishes, and writes across all three service areas in German and English.
About Romy
Romy is the last person to read anything before it goes live. She works from Hamburg in German and English, and hers is the job that decides whether a piece is actually finished or merely written.
Her degree is in German Studies and Media Communication — professional writing, editing, linguistics and digital publishing. What pulled her towards SEO was an overlap she kept noticing: most of what makes writing clear is also what makes it discoverable.
She started on German-language web content, editing and proofreading before she was writing — an unusual order, and a useful one. Four years on she writes across all three service areas and reviews everything the agency publishes.
What she works on
How she got here
Education
Bachelor’s degree in German Studies and Media Communication — professional writing, editing, linguistics, digital publishing and audience-focused communication.
Early work
German-language web content: proofreading, article editing, blog writing and content quality control — the craft side, before any of the search side.
Into SEO
Search-focused writing in practice: content structure, keyword placement, headings, readability and topical coverage, learned on live pages rather than in theory.
Now
Editorial review for everything Infinity Linkers publishes, plus long-form writing across on-page, off-page and content, in both languages.
What she does at Infinity Linkers
Every article passes through Romy before it publishes. She checks the facts, the structure, the claims and the tone, and sends work back when it is not ready — more often than the writers would like.
Her order of operations is deliberate: clarity and reader experience first, then search optimisation applied to a piece that already works. An article optimised before it is readable is an article nobody finishes.
She also keeps the style guide. Several people write for Infinity Linkers, and it is her job that the result reads as one voice rather than five.
Written for people, then tuned for search
Working in two languages has made Romy sceptical of translation as a shortcut. A German page and an English page on the same topic are not the same page: people search with different phrasing and expect to find different things, and a straight translation usually serves neither audience well.
Away from the work she reads literary fiction, keeps a journal, is usually learning another language, and spends her weekends in contemporary art exhibitions or walking historic neighbourhoods with a camera.
Posts by Romy Elisabeth
Romy edits every article on this blog rather than publishing under her own name. Pieces written by her will be listed here as they go live — in the meantime, the whole blog has been through her.
Visit the blog →