Content & Editorial Team
Ava Sinclair
Copywriter · Dublin, Ireland
Writes the pages that have to persuade — service pages, landing pages and calls to action that rank and still read like a person talking.
Part of the Content & Editorial team, led by Emily Hart
About Ava
Ava writes the pages that do the selling. A service page has to rank for a commercial search, answer the questions a buyer has, and make the next step obvious — all without sounding like an advert. That balance is the whole of her job.
She started in a small Dublin advertising agency writing short-form copy, then moved into web copy for local businesses, where she learned how much a clear headline and a plain-English promise can change a page’s results.
Five years in, she writes and rewrites service and landing pages for clients and the agency’s own site.
What she works on
- Service and landing page copy
- Headlines and calls to action
- About and brand pages
- Meta titles and descriptions
- Rewriting pages that rank but do not convert
Background
How she got here
Education
Bachelor’s degree in Marketing, with a diploma in copywriting.
Early work
Short-form advertising copy at a small Dublin agency.
Into web copy
Website copy for local and service businesses, written to rank and to convert.
Now
Copywriter at Infinity Linkers, within the Content & Editorial team.
Her team
Content & Editorial team
Ava reports to Emily Hart, Head of Content. She works alongside content strategist Olivia Harper on page plans, and her drafts are edited by Clara Whitmore.
Approach
Say the useful thing first
Ava writes every page as though the reader has ten seconds. What do you do, who is it for, what happens next? If those answers are clear at the top, the rest of the page can do the detailed work without having to win the reader back.
Outside work she swims in the Irish Sea all year round and plays fiddle in an informal Sunday session.