Image Content Team
Chloe Bennett
Aesthetic Content Curator · Melbourne, Australia
Curates the soft, dark and coquette aesthetic collections — choosing which pictures belong together and explaining why a mood works.
Part of the Image Content team, led by Vanya Rose
About Chloe
Chloe works on aesthetic collections, where the picture itself is only half the point and the mood is the other half. A visitor looking for a soft-girl or dark-academia picture is looking for a feeling, and a gallery only works if every image in it carries the same one.
She spent her early career running mood boards and curated feeds for small fashion and lifestyle brands, which taught her to notice when one picture breaks the palette of a set. That eye is what she brings to the galleries she curates now.
Four years in, she selects, sequences and describes aesthetic collections and refreshes older ones when a trend moves on.
What she works on
- Aesthetic PFP collections
- Mood, colour and style curation
- Collection intros and section copy
- Image sequencing within galleries
- Refreshing collections as styles change
Background
How she got here
Education
Bachelor’s degree in Visual Communication Design, with a minor in fashion and image styling.
Early work
Mood boards and curated social feeds for small fashion and lifestyle brands.
Into image content
Aesthetic collections for image sites — turning a feeling people search for into a set they can browse.
Now
Aesthetic content curation for client sites at Infinity Linkers, within the Image Content team.
Her team
Image Content team
Chloe reports to Vanya Rose, Head of Image Content. She shares the aesthetic side of the work with Zoe Lane, and every image she selects goes through Zara Ahmed’s visual check before it publishes.
Approach
One mood, start to finish
Chloe would rather publish thirty pictures that belong together than fifty that only share a keyword. Her test is to scroll a finished collection quickly: if any image makes her stop for the wrong reason, it comes out.
Outside work she thrifts vintage clothing, keeps far too many Pinterest boards and photographs Melbourne’s laneways at golden hour.