Grace Whitmore
Optimises site structure and technical SEO so every page is built to rank.
About Grace
Grace works on the technical side of SEO from Seattle, Washington. She came to search through websites rather than through marketing — how they are built, and why one page gets found while a near-identical one does not.
Her training is in digital marketing and web technologies, and she has kept building on it outside of any course: audits on real sites, projects of her own, and a steady habit of reading how search engines actually crawl and interpret a page.
She has spent more than three years with Infinity Linkers. Her work is the unglamorous half of SEO — redirects, canonicals, crawl paths — and it is the half that decides whether everything else the agency does can work at all.
What she works on
How she got here
Education
Schooled in Seattle, then a professional diploma in Digital Marketing and Web Technologies — websites, search behaviour, analytics, and the technical factors that decide how content gets discovered.
Self-directed training
SEO study alongside the diploma and since: practical audits, hands-on website projects, and the crawling and indexing documentation most people skip.
Early work
Keyword research, website reviews, metadata, internal linking and basic technical checks — assisting on live client sites before taking any of it on alone.
Now
Three years and counting at Infinity Linkers, running the full technical scope: audits, crawl and indexing diagnostics, architecture, Core Web Vitals and structured data.
What she does at Infinity Linkers
Grace runs the technical audits. That means crawling a site properly, finding what search engines cannot reach or cannot make sense of, and writing it up in an order somebody can actually work through.
Much of it is diagnosis rather than repair: a page that will not index, a canonical pointing at the wrong URL, a redirect chain three hops long, duplicate templates competing with each other. She works out the underlying cause before proposing a fix, because the obvious symptom is often not the problem.
The rest is structure — how pages relate to each other, where internal links should point, and whether a site’s architecture reflects what it is actually trying to rank for.
The part nobody sees
Grace’s view is that most technical SEO is invisible to visitors and load-bearing for search engines. Nobody notices a clean crawl path or a correct canonical. They notice when those things are wrong and the traffic stops arriving.
Her method is deliberately unexciting: find the underlying problem, work out what it is costing in search, then propose a practical fix rather than a rebuild. Away from the work she is usually behind a camera, in an independent coffee shop, out on a trail, or reading about whatever part of search is changing next.
