Content & Editorial Team
Rania Khalil
Multilingual Content Writer (Arabic & English) · Amman, Jordan
Writes and localises SEO content in Arabic and English, so a page reads naturally in each language instead of sounding translated.
Part of the Content & Editorial team, led by Emily Hart
About Rania
Rania writes for readers in two languages. Arabic searchers phrase questions differently, expect a different tone and often use a mix of formal Arabic, dialect and English terms; a page that is simply translated from English rarely ranks or reads well. She writes each version for its own audience.
She started as a translator for NGOs and regional businesses, then moved into bilingual marketing content, where she learned that keyword research has to be done separately in each language rather than translated.
Seven years in, she writes Arabic and English content, localises existing pages and researches Arabic search behaviour for clients.
What she works on
- Arabic and English SEO content
- Localisation of existing pages
- Arabic keyword research
- Right-to-left page checks
- Tone and terminology guides
Background
How she got here
Education
Bachelor’s degree in Translation (Arabic and English), with a diploma in digital marketing.
Early work
Translation for NGOs and regional businesses.
Into SEO content
Bilingual marketing and website content, researched separately for each language.
Now
Multilingual content at Infinity Linkers, within the Content & Editorial team.
Her team
Content & Editorial team
Rania reports to Emily Hart, Head of Content. She plans multilingual projects with content strategist Olivia Harper and checks technical set-up for language versions with Leah Novak in the SEO team.
Approach
Write it twice, not translate it once
Rania treats each language as its own piece of work: separate research, separate structure where needed, and examples that make sense to that reader. The result costs a little more time and reads like it was written for the person reading it.
Outside work she hikes Wadi Rum when she can, cooks family recipes from Jerusalem and is learning Spanish for no practical reason at all.