Content & Editorial Team
Sana Malik
Content Refresh Specialist · Rawalpindi, Pakistan
Brings older articles back to life — updating facts, filling gaps and re-optimising pages that used to rank and have started to slip.
Part of the Content & Editorial team, led by Emily Hart
About Sana
Sana works on the content most sites forget about: the articles that are already published. Pages lose rankings slowly — a fact goes out of date, a competitor covers a question better, search intent shifts — and a careful refresh often does more for traffic than a brand-new article.
She began as a blog writer for education and technology sites, then spent several years maintaining large content libraries, deciding which pages to update, merge or retire. That experience is why she starts every refresh with the data rather than the draft.
Seven years in, she audits existing content, rewrites the sections that need it and tracks how each refreshed page performs.
What she works on
- Content audits and refresh plans
- Updating outdated facts and sections
- Merging overlapping articles
- On-page re-optimisation
- Tracking results after a refresh
Background
How she got here
Education
Master’s degree in English, with coursework in linguistics and academic writing.
Early work
Blog writing for education and technology websites.
Into content upkeep
Maintaining large content libraries — deciding what to update, merge or retire.
Now
Content refresh and re-optimisation at Infinity Linkers, within the Content & Editorial team.
Her team
Content & Editorial team
Sana reports to Emily Hart, Head of Content. She works with Amna Noor and Aiza Khan on refreshes of their own articles, and uses reports from Olivia Reyes in the SEO team to choose which pages to update first.
Approach
Change what needs changing
A refresh is not a rewrite. Sana keeps the parts of a page that still work — often the parts Google already trusts — and puts her effort into the sections that are outdated, thin or missing. It is quieter work than writing something new, and frequently more effective.
Outside work she gardens, drinks far too much coffee and reads Urdu poetry with her mother on Sunday evenings.