SEO & Growth Team
Olivia Reyes
SEO Analyst & Reporting · Manila, Philippines
Turns Search Console and analytics data into plain-English reports that show clients what changed, why, and what happens next.
Part of the SEO & Growth team, led by Grace Whitmore
About Olivia
Olivia is the person who answers the question every client eventually asks: is it working? She pulls together Search Console, analytics and ranking data, separates real movement from normal noise, and writes it up so that someone who has never opened Search Console can follow it.
She began as a data analyst in e-commerce, building dashboards for sales teams, before specialising in search data. That background shows in her reports, which lead with what changed and what to do about it rather than with charts for their own sake.
Nine years in, she builds monthly client reports, tracks rankings and flags pages that need attention from the writers or the technical team.
What she works on
- Monthly client SEO reports
- Search Console and analytics analysis
- Rank and traffic tracking
- Spotting declining pages early
- Dashboards and KPI set-up
Background
How she got here
Education
Bachelor’s degree in Statistics, with a certificate in business analytics.
Early work
Data analysis and dashboards for e-commerce sales teams.
Into SEO
Search analytics and reporting, translating data into decisions for content teams.
Now
SEO Analyst at Infinity Linkers, within the SEO & Growth team.
Her team
SEO & Growth team
Olivia reports to Grace Whitmore, who leads the SEO & Growth team. Her reports feed the rest of the agency: Sana Malik uses them to choose which articles to refresh, and Leah Novak uses them to spot technical problems early.
Approach
Every number needs a sentence
Olivia does not send a chart without explaining it. If clicks went up, she says which pages drove it; if they went down, she says whether it is seasonal, a ranking change or something the team needs to fix. A report should end with decisions, not just data.
Outside work she dives off Batangas whenever she can, plays volleyball on weekends and keeps a spreadsheet of every book she has read since school.