Content & Editorial Team · Team Lead
Emily Hart
Head of Content · Toronto, Canada
Leads the writers and editors behind every blog article, service page and content refresh, and sets the standard all of it is written to.
Leads the Content & Editorial team · reports to Sophia Bennett
About Emily
Emily runs the largest team at the agency: the people who write and edit the words. Her job is less about writing herself and more about making sure that eight different writers produce work a client would recognise as coming from one careful team — consistent in quality, honest in its claims and built around what readers actually search for.
She spent a decade in content, starting as a staff writer for a B2B publisher and later managing an in-house content team, where she learned that most quality problems are briefing problems. That is why the team’s briefs are as carefully written as its articles.
Ten years in, she plans content strategy for clients, assigns work across the team and owns the editorial guidelines.
What she works on
- Leading the content and editorial team
- Client content strategy and calendars
- Editorial guidelines and style guide
- Briefing standards for every article
- Quality reviews across the team
Background
How she got here
Education
Bachelor’s degree in English Literature, followed by a postgraduate certificate in digital marketing.
Early work
Staff writer at a B2B publisher, covering technology and business for professional readers.
Into leadership
Managed an in-house content team, building briefing and editing processes from scratch.
Now
Head of Content at Infinity Linkers, leading the Content & Editorial team.
Her team
Content & Editorial team
Emily leads content strategist Olivia Harper, editors Clara Whitmore and Romy Elisabeth, writers Amna Noor and Aiza Khan, copywriter Ava Sinclair, refresh specialist Sana Malik and multilingual writer Rania Khalil. She reports to co-founder Sophia Bennett.
Approach
Good content starts with a good brief
Emily’s view is that most weak articles were weak before the first sentence was written: the brief was vague, the reader was unclear or the search intent was guessed. So the team spends time on the plan, and the writing gets easier and better because of it.
Away from work she runs a neighbourhood book club, canoes in Algonquin every summer and is fiercely competitive at board games.